Myfest
Visual style for festival
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Client
OZ Sluha - Year
2021 - Category
Visual identity
Problem
Myfest is a small-scale non-profit music and cultural festival established in 2019. Today, it connects two organizing teams from Slovakia and the Czech Republic. It takes place in Myjava. The festival's theme is very important, and the visual style must support it in the best possible way. The 2021 theme was "Together without borders" and thematically followed the previous year's theme "Together on the road" (I worked on both projects).
Solution
The 2020 festival's theme was represented by an image of a mountain with a road leading to its summit. To capture the new words "together" and "without borders" from the 2021 theme, I came up with the idea of balloons that freely fly in the air, where nothing limits them. They are without borders. A group of balloons represents the idea behind the first word of the theme: these balloons are companions on the road.
When it comes to visual processing, I wanted to base the design on the previous year's style. That is why I once again used a geometric triangular scheme — a grid from which all the objects were created.
Then I applied color from a fixed palette to the individual surfaces of the triangles. I choose mainly warmer, brighter colors that evoke safety, community, and the opposite of loneliness. All objects are placed on a light blue color that represents the sky.
